Meetings, Conventions, and Expositions: An Introduction to the Industry
ISBN-10:
0471284394
ISBN-13:
9780471284390
Author(s): Montgomery, Rhonda J.; Strick, Sandra K.
Edition: 1
Description:
Explore a career in the hospitality of business travel
The meetings and conventions segment of the hospitality industry is often overlooked by newcomers to the field ― but it is an exciting, dynamic area that merits a second look. Meetings, Conventions, and Expositions: An Introduction to the Industry offers a detailed breakdown of all aspects of group business travel. From sponsors and venues to technology and management, anyone new to the industry will appreciate this in-depth exploration of a convention's many "moving parts".
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