Restaurant Marketing for Owners and Managers

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Restaurant Marketing for Owners and Managers image
ISBN-10:

0471226270

ISBN-13:

9780471226277

Edition: 1
Released: Oct 17, 2003
Publisher: wiley
Format: Paperback, 240 pages

Description:

This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists and examples that can be applied to the day-to-day operation of their business.

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