Marketing for Hospitality and Tourism

PHILIP KOTLER

John T. Bowen

Seyhmus Baloglu

James Makens

Pearson Education US

<p>This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists and examples that can be applied to the day-to-day operation of their business. </p>

Restaurant Marketing for Owners and Managers

Business & Money

Patti J. Shock

John M. Stefanelli

Industries

wiley

Hosupitariti to kankoÌ„ no maÌ„ketingu

James C. Makens

Hosupitariti Bijinesu KenkyuÌ„kai.

Unknown

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Books by John T. Bowen