Measuring the Impact of Your Web Site

After the mad rush to get on the Web, businesses are only now taking a close look at their Web sites and attempting to justify the investment. New tools for measuring Web site traffic and tracking visitor behavior are now available. This book offers in-depth advice and guidelines on benchmarking, measuring and managing a productive Web site. It helps you select the right tool for the job and explains and interprets valuable data on customer impact and revenue opportunities. Extensive case studies from over 50 pioneer companies including Chrysler, US West, Federal Express and 3M, illustrate how this valuable methodology works in real corporate settings.

Includes companion Web site with ...
* All the HTML pages from the book, along with the code
* Updates on new HTML codes and browser compatibility issues
* Links to other resources