Marketing Hospitality

Marketing Hospitality image
ISBN-10:

0471127035

ISBN-13:

9780471127031

Author(s): Powers, Tom
Edition: 2
Released: May 23, 1997
Publisher: wiley
Format: Hardcover, 464 pages
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Description:

This book covers the basic theory and practice of hospitality marketing. It thoroughly discusses strategy, marketing planning and marketing organization.

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