The Business of Brands
Description:
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.
Best prices to buy, sell, or rent ISBN 9780470862599
Frequently Asked Questions about The Business of Brands
The price for the book starts from $10.97 on Amazon and is available from 8 sellers at the moment.
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The The Business of Brands book is in very low demand now as the rank for the book is 5,841,895 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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