Marketing Research: The Second Pacific Rim Edition

Marketing Research: The Second Pacific Rim Edition image
ISBN-10:

047081070X

ISBN-13:

9780470810705

Edition: 2
Released: May 21, 2007
Publisher: wiley
Format: Paperback, 622 pages
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Description:

Marketing Research: The Second Pacific Rim edition reflectscontemporary developments and examples in Marketing Research. Thetext maintains the strengths of the original Aaker, Kumar and Daytext, and is presented in an engaging and accessible style. Avisual map evolves throughout the text, guiding students throughthe entire marketing research process step by step.

The text retains a clear focus on marketing research as a toolfor helping organisations achieve their goals, and uses themacro-micro approach of reviewing the entire research processbefore considering each component part in detail. The focus is onunderstanding and conducting market research as the basis formaking sound business decisions.

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