PR!: A Social History of Spin

PR!: A Social History of Spin image
ISBN-10:

0465061680

ISBN-13:

9780465061686

Author(s): Ewen, Stuart
Edition: First Edition
Released: Nov 01, 1996
Publisher: Basic Books
Format: Hardcover, 496 pages
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Description:

Traces the history of public relations as a tool born during the Industrial Revolution to counter the attacks by muckrakers, and examines how it has been used throughout American history by large corporations to manipulate public opinion

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