New And Improved: The Story Of Mass Marketing In America

New And Improved: The Story Of Mass Marketing In America image
ISBN-10:

0465050247

ISBN-13:

9780465050246

Released: Aug 05, 1991
Publisher: Basic Books
Format: Paperback, 496 pages
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Description:

Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs












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