The 5 Paths to Persuasion: The Art of Selling Your Message

The 5 Paths to Persuasion: The Art of Selling Your Message image
ISBN-10:

0446532398

ISBN-13:

9780446532396

Released: Apr 21, 2004
Publisher: Business Plus
Format: Hardcover, 256 pages
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Description:

A groundbreaking guide to successful sales explains how to identify the various types of key decision-makers within an organization--Charismatics, Thinkers, Skeptics, Followers, and Controllers--and how to tailor a sales presentation to match each specific category.

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