Marketing architectural and engineering services

Marketing architectural and engineering services image
ISBN-10:

0442220111

ISBN-13:

9780442220112

Author(s): Coxe, Weld
Edition: 2nd
Released: Jan 01, 1983
Format: Hardcover, 296 pages
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Description:

This work provides guidelines covering aspects of marketing architectural and engineering services. It has a step-by-step approach on how to research prospective clients, strategies for pursuit, written and oral presentations, how to negotiate and close commissions, and advice on advertising.











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