Cooperate to Compete: Building Agile Business Relationships
Released: Jan 01, 1996
Publisher: Van Nostrand Reinhold Publishers
Format: Hardcover, 313 pages
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Description:
Your customers want more from you than ever and they'll run immediately to your competitor if they don't get it. This book charts a clear, compelling new course for navigating these turbulent competitive waters. Examples and specific "how-to" advice show how to build a new kind of partnership with customers, creating competitive advantages you can sustain long-term. Illustrations.
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