Cooperate to Compete: Building Agile Business Relationships

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Cooperate to Compete: Building Agile Business Relationships image
ISBN-10:

0442022530

ISBN-13:

9780442022532

Author(s): Kenneth Preiss
Released: Jan 01, 1996
Format: Hardcover, 313 pages
Related ISBN: 9780471287605

Description:

Your customers want more from you than ever and they'll run immediately to your competitor if they don't get it. This book charts a clear, compelling new course for navigating these turbulent competitive waters. Examples and specific "how-to" advice show how to build a new kind of partnership with customers, creating competitive advantages you can sustain long-term. Illustrations.

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