Menu Pricing & Strategy (Hospitality, Travel & Tourism)

Menu Pricing & Strategy (Hospitality, Travel & Tourism) image
ISBN-10:

0442022093

ISBN-13:

9780442022099

Author(s): Jack E. Miller
Edition: 4th
Released: Jan 01, 1996
Format: Paperback, 228 pages
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Description:

This guide to strategically planning a menu offers a wealth of information on designing and pricing for profit. Contents include a new section on the psychological aspects of menu pricing, expanded coverage of health-food, ethnic, and international menus, and additional terms for enhancing menu descriptions.












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