From Concept to Customer: The Practical Guide to Integrated Product and Process Development, and Buiness Process Reengineering

Repeat business. It's the core of a thriving business. But how do you create loyal customers in a competitive global market where products are often obsolete two years from conception? Listen to the voice of your customers, says Jack ReVelle, and build your entire infrastructure around responding to that voice.
The secret? The Integrated Product and Process Development (IPPD), a cross-functional approach that integrates customer feedback at every juncture. Using this process you will: reduce cycle time from concept to delivery, reduce costs for developing and producing products and services, minimize design changes after design release, and improve quality of products and services, as measured by customer satisfaction.
IPPD enables you to turn products over faster, retiring them at optimum profitability so you can then replace them with newer offerings that are even more responsive to your customers' demands.