The Management of Intangibles: The Organisations Most Valuable Assets

The Management of Intangibles: The Organisations Most Valuable Assets image
ISBN-10:

0415224942

ISBN-13:

9780415224949

Author(s): Bounfour, Ahmed
Publisher: Routledge
Format: Paperback
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Description:

This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.

























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