The Business of Rural Tourism: International Perspectives (Tourism and Hospitality Management)

This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.