The Business of Rural Tourism: International Perspectives (Tourism and Hospitality Management)

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The Business of Rural Tourism: International Perspectives (Tourism and Hospitality Management) image
ISBN-10:

0415135117

ISBN-13:

9780415135115

Edition: 1
Released: Jun 26, 1997
Format: Paperback, 240 pages

Description:

This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.

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