The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
Released: Feb 22, 1996
Publisher: Cengage Learning EMEA
Format: Paperback, 240 pages
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Description:
How should a company decide which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.
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