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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)

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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks) image
ISBN-10:

0415118921

ISBN-13:

9780415118927

Author(s): Simkin, Lyndon; Dibb, Sally
Edition: 1
Released: Feb 22, 1996
Publisher: Cengage Learning EMEA
Format: Paperback, 240 pages
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Description:

How should a company decide which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.

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