Strategy in Action: Foreword by Sir Colin Marshall, Chairman, British Airways PLC

Strategy in Action introduces the fundamental theory and practice of strategic management, strategic decision making and strategic change. This innovative new book uses an extended case study at the beginning of each chapter to demonstrate the key issues and themes of strategy. It focuses on the essential decisions that companies must take when creating and implementing strategy in practice and clearly demonstrates the essential theory which underlies strategic management. It also contains many stimulating case examples from international business and is presented in an attractive two-colour design. It is essential reading for students and managers who want to understand how strategy is made and implemented.