Sales Promotion and Direct Marketing Law : A Practical Guide

Sales Promotion and Direct Marketing Law : A Practical Guide image
ISBN-10:

0406947228

ISBN-13:

9780406947222

Author(s): Philip J Circus
Edition: 4th
Released: Jan 01, 2002
Publisher: Lexis Nexis UK
Format: Paperback, 267 pages
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Description:

This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. The new edition is due in 2007.

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