Sales Promotion and Direct Marketing Law : A Practical Guide
Description:
This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. The new edition is due in 2007.
Best prices to buy, sell, or rent ISBN 9780406947222
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