Campaigns & Elections: Rules, Reality, Strategy, Choice

A contemporary and comprehensive approach to campaigns and elections―now updated through the 2012 elections.

The leading book in the market―now updated through the 2012 elections―makes a contemporary approach to campaigns and elections accessible and engaging. Based on the authors’ own courses, Campaigns & Elections uses a clear, consistent framework to help students understand the strategies and choices involved in American campaigns and elections. With coverage of elections at the presidential, congressional, state, and local levels, the book’s analysis balances the perspectives of political scientists and campaign practitioners.