Cult Heroes: How to Be Famous for More than Fifteen Minutes

Cult Heroes: How to Be Famous for More than Fifteen Minutes image
ISBN-10:

0393306569

ISBN-13:

9780393306569

Author(s): SUDJIC, DEYAN
Released: Apr 17, 1990
Format: Paperback, 160 pages
to view more data

Description:

As a key to understanding how popular culture works and the way in which image has become the end product, getting to grips with the cult hero is essential.

What makes Liz Taylor's face worth more selling perfume than making films? What persuades Pepsi Cola to spend $20 million buying Michael Jackson's name when he won't even drink their product? And what tempts the would-be fashionable to buy a jacket with Bjorn Borg's name on it? Hardly their skill at blending scent, mixing soft drinks or designing clothes. Rather it is the image that they project and their power as brand names which are in demand as never before.

Fame is the primary product of the 1990s, manufactured and exploited with all the precision of an exact science. Used to sell anything from cars to sunglasses, it has become the most valuable and most perishable of commodities.

Cult Heroes is a skeptical and informative survey of a remarkable phenomenon that is transforming everything it touches, from sport to fashion. It explains the strange affair of the brand name skyscraper, and probes the message of Ralph Lauren, offering a highly original interpretation of the meaning of celebrity.

Low Price Summary






Top Bookstores


























We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.

DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.

Want a Better Price Offer?

Set a price alert and get notified when the book starts selling at your price.

Want to Report a Pricing Issue?

Let us know about the pricing issue you've noticed so that we can fix it.