Customer Retention in a Week

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Customer Retention in a Week image
ISBN-10:

034084938X

ISBN-13:

9780340849385

Author(s): Smith, Jane
Edition: 3
Publisher: Hodder&Stoughton
Format: Paperback, 96 pages
Related ISBN: 9780340781753

Description:

This book aims to emphasise the overriding importance for businesses of retaining customers, and to explain how a successful customer focus can be achieved and maintained. The value of focusing on retaining customers; identifying customers and finding out what they want; offering incentives tomaintain customer loyalty; mobilising employees to give customers what they want; retaining customers when things go wrong.

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