Successful Marketing in a Week (Successful Business in a Week)
ISBN-10:
034070537X
ISBN-13:
9780340705377
Author(s): Barry Davies; Barry Davies Eric Davies
Edition: 2nd
Description:
This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing.
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