Successful Marketing in a Week (Successful Business in a Week)

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Successful Marketing in a Week (Successful Business in a Week) image
ISBN-10:

034070537X

ISBN-13:

9780340705377

Edition: 2nd
Released: Jan 01, 1998
Format: Paperback, 0 pages

Description:

This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing.

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