Understanding Industry (Understanding Industry)

This overview of industry and commerce in society is designed for 16 to 19-year-old students and is suitable for a wide range of courses, including A Level Business Studies and Advanced Business GNVQ. The book covers every key business function - marketing, design, finance, production, management and small business. A final chapter on business integration for international success is also included. Case studies, which are drawn from a range of businesses, are featured throughout and offer a wealth of information about business practice.