Multimodal Discourse: The Modes and Media of Contemporary Communication
Released: Sep 06, 2001
Publisher: Hodder Education Publishers
Format: Hardcover, 152 pages
to view more data
Description:
Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.