Multimodal Discourse: The Modes and Media of Contemporary Communication

Multimodal Discourse: The Modes and Media of Contemporary Communication image
ISBN-10:

0340662921

ISBN-13:

9780340662922

Released: Sep 06, 2001
Format: Hardcover, 152 pages
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Description:

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.











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