Dictionary of Marketing and Advertising (Macmillan Business)
Publisher: PALGRAVE~MACMILLAN
Format: Hardcover, 0 pages
Description:
The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising , is the definitive resource for all those who wish to be familiar with marketing and advertising terms. It has been thoroughly up-dated and expanded ensuring it reflects the most recent conceptual and linguistic developments in this increasingly important and influential field. Encyclopaedic in coverage and providing clear and informative definitions, this book is ideal both for students and practitioners of advertising and marketing and the interested lay person.
Best prices to buy, sell, or rent ISBN 9780333715659
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ISBN-13:9780333363263
Macmillan Dictionary of Marketing and Advertising (Dictionary Series)
ISBN-13:9780333393321
Macmillan Dictionary of Marketing and Advertising (Dictionary Series)
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Edition:2nd
ISBN-13:9780333516041
Macmillan Dictionary of Marketing and Advertising (Dictionary Series)
Michael J. Baker
Edition:2nd
ISBN-13:9780333516058
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