Intellectual Capital: Navigating the New Business Landscape (MacMillan Business)

Intellectual Capital: Navigating the New Business Landscape (MacMillan Business) image
ISBN-10:

0333694791

ISBN-13:

9780333694794

Released: Oct 30, 1997
Format: Hardcover, 151 pages
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Description:

Intellectual Capital refers to one of the most important sources of business advantage - the knowledge within the organisation of how to create value for customers. This is reflected in the transformation of society into knowledge work and the increasing difference between the book value and the market value of companies. This book addresses the issue of how to develop a system for visualising and measuring intellectual capital.











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