Financial Aspects of Marketing (MacMillan Business)
Released: Oct 23, 1996
Publisher: Red Globe Press
Format: Paperback, 320 pages
Related ISBN: 9780333637814
Description:
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.
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