<p>Book by Schmidt, Ruth A., Wright, Helen</p>

Financial Aspects of Marketing

Business & Money

Wright, Helen

Schmidt, Ruth A.

Marketing & Sales

MACMILLAN PUB. LTD.

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.

Financial Aspects of Marketing (MacMillan Business)

Management & Leadership

Red Globe Press

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Books by Schmidt, Ruth A.