Making Sense of Marketing: Workbook 3 - Determining the Marketing Mix: The Complete Open Learning Course

Making Sense of Marketing: Workbook 3 - Determining the Marketing Mix: The Complete Open Learning Course image
ISBN-10:

0333498399

ISBN-13:

9780333498392

Author(s): Peter Davies
Released: Nov 19, 1990
Format: Hardcover, 0 pages
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Description:

This third volume of a four-part BTEC marketing course is mainly concerned with the distribution and promotion of the product. The text assesses the respective merits and drawbacks of advertising, public relations and personal selling, and illustrates its points with a variety of case studies.

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