Making Sense of Marketing: Workbook 3 - Determining the Marketing Mix: The Complete Open Learning Course
Description:
This third volume of a four-part BTEC marketing course is mainly concerned with the distribution and promotion of the product. The text assesses the respective merits and drawbacks of advertising, public relations and personal selling, and illustrates its points with a variety of case studies.
Best prices to buy, sell, or rent ISBN 9780333498392
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