Advertising and Democracy in the Mass Age

Advertising and Democracy in the Mass Age image
ISBN-10:

0333488709

ISBN-13:

9780333488706

Edition: 1991
Released: Oct 10, 1991
Format: Hardcover, 204 pages
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Description:

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.











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