MM (with Review Cards and Printed Access Card) (Available Titles CourseMate)
Released: Apr 07, 2009
Publisher: South-Western College Pub.
Format: Paperback, 237 pages
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Description:
Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.
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