Essentials of Marketing Research (Book Only)
Released: Apr 28, 2009
Publisher: South-Western College Pub.
Format: Paperback, 432 pages
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Description:
Don?t think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver?s seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company?s profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
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