MM (Book Only)

MM (Book Only) image
ISBN-10:

0324359772

ISBN-13:

9780324359770

Author(s): Iacobucci, Dawn
Edition: 1
Released: Apr 03, 2009
Format: Paperback, 288 pages
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Description:

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.












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