Sales Management: Analysis and Decision Making
ISBN-10:
0324321058
ISBN-13:
9780324321050
Author(s): Ingram, Thomas N.; LaForge, Raymond W.
Edition: 6
Released: Apr 14, 2005
Publisher: South-Western College Pub.
Format: Paperback, 480 pages
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Description:
Make effective sales decisions with SALES MANAGEMENT! With a focus on the importance of employing different sales strategies for different consumer groups, this management text blends the most recent sales management research with real-life best practices of leading sales organizations. Role plays, cases, technology, and applications are just a few of the tools that will help you succeed in your sales career.
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