Professional Selling: A Trust-Based Approach
ISBN-10:
0324321031
ISBN-13:
9780324321036
Author(s): Ingram, Thomas N.; LaForge, Raymond W.
Edition: 3
Released: Apr 08, 2005
Publisher: South-Western College Pub.
Format: Paperback, 437 pages
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Description:
PROFESSIONAL SELLING provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Selling's chapters can be mixed and matched with sales management chapters from Ingram's SALES MANAGEMENT, SIXTH EDITION to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.
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