Management: Meeting and Exceeding Customer Expectations (with InfoTrac)

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Management: Meeting and Exceeding Customer Expectations (with InfoTrac) image
ISBN-10:

0324259131

ISBN-13:

9780324259131

Edition: 8
Released: Mar 10, 2004
Format: Hardcover, 768 pages

Description:

The eighth edition of Management: Meeting and Exceeding Customer Expectations is a comprehensive survey of the principles and practices of management as they are currently being applied, in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers' needs and (2) the need organizations and their people have to be guided by effective leadership.

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