Marketing Research: Methodological Foundations, 9th Edition

Marketing Research: Methodological Foundations, 9th Edition image
ISBN-10:

0324225091

ISBN-13:

9780324225099

Author(s): Dawn Iacobucci
Edition: International Ed
Released: Jan 01, 2004
Format: Paperback, 1006 pages
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Description:

Presents coverage of both the qualitative and quantitative aspects of marketing research.


























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