Experiencing Marketing Strategy in the Marketplace Online Simulation

In this marketing strategy online simulation, theory comes alive as as you and your teammates compete against other opponents to manage a new business venture and profitably capture dominant market share. Here is the situation you face: A large, international electronics firm has decided to enter the microcomputer industry. Your company will be responsible for functions associated with introducing a new line of microcomputers. Over a period of 8 Quarters, you and your competitors will sell through company-owned sales offices in major metropolitan markets around the world.