Strategic Management: Building and Sustaining Competitive Advantage
Released: Jun 05, 2002
Publisher: South-Western College Pub.
Format: Paperback, 555 pages
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Description:
Strategic Management, third edition explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.
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