Strategic Management: Building and Sustaining Competitive Advantage

Strategic Management: Building and Sustaining Competitive Advantage image
ISBN-10:

0324116896

ISBN-13:

9780324116892

Edition: 3
Released: Jun 05, 2002
Format: Paperback, 555 pages
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Description:

Strategic Management, third edition explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.

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