Experiencing Marketing at the Marketplace CD-ROM

This fantastic CD-ROM based exercise allows your students to manage a new business venture, increase profit, improve customer satisfaction, and ultimately capture dominant market share. In just four hours, this fun exercise helps bring to life key marketing principles like no textbook can. And now the best part, professor participation is strictly optional. Packaged with any South-Western Marketing text, or purchased by itself, Experiencing Marketing @ the Marketplace is a fantastic way to sharpen your students marketing skills while enhancing their understanding of marketing principles!