Experiencing Marketing Strategy at the Marketplace CD-ROM

This version of Cadotte's Marketplace builds upon the foundation laid by Experiencing Marketing @ the Marketplace (Principles version). The Strategy version takes a more in-depth approach to marketing issues and may be used as a course-long project, rather than a supplementary assignment. Suited for either individual or team work, the Strategy game is played out over an 8-10 week time period and typically takes 14 hours to complete. Strategy requires students to make more involved, tactical decisions, as well as conduct extensive market research and work with profit goals/budget constraints. Packaged with any South-Western Marketing text, or purchased by itself, Experiencing Marketing Strategy @ the Marketplace is a fantastic way to sharpen your students marketing skills while enhancing their understanding of marketing principles!