Essentials of Marketing with InfoTrac College Edition

This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. It is ideal for those who wish to incorporate outside projects or readings into the principles of marketing course. Essentials of Marketing, similar to its parent text, features in-depth coverage of marketing "hot topics," an online Internet marketing chapter, a full set of ancillaries, a slick design, and a lively writing style.