Strategic Electronic Marketing: Managing E-Business
Description:
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underline marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Kleindl prepares the reader for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases.
Best prices to buy, sell, or rent ISBN 9780324072648
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- Strategic Electronic Marketing in Managing E-BusinessKleindl Ph.D., Brad A.; Keindl, Brad A.Edition:1ISBN-13:9780324013191
- Strategic Electronic Marketing: Managing E-BusinessKleindl, BradEdition:2ISBN-13:9780324178937
- Strategic Electronic Marketing in Managing E-BusinessKleindl Ph.D., Brad A.; Keindl, Brad A.Edition:1ISBN-13:9780324013191
- Strategic Electronic Marketing: Managing E-BusinessKleindl, BradEdition:2ISBN-13:9780324178937
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